In today's world, the online media and marketing ecosystem is increasingly designed to maximise advertising relevance, effectiveness and return on investment (ROI). To this end, profiling and targeting techniques are used more and more in order to analyse consumers’ behaviour, target and measure audiences, personalise advertising display and ultimately try to influence consumers’ decision-making.

While online marketing techniques can bring benefits to consumers, they also raise concerns regarding data protection and privacy.

BEUC, the European Consumers' Organisation, is organising this first multi-stakeholder forum that aims to bring together all stakeholders with an interest in online marketing and consumer privacy.

This event will offer a unique opportunity to debate and reflect with all interested parties on future policies on online marketing and privacy and to feed into the European policy approach in these fields.